Creative Transformation and Preservation of Coconut Kingdom Cuisine Culture - The Story of Bread in Ben Tre Province

Abstract

Like other regions in Vietnam, in Ben Tre- the coconut kingdom, banh mi is sold almost everywhere, especially in the morning. In the context of a fast-paced life, you can find banh mi from urban areas to remote areas, because most workers still find it more convenient to grab a banh mi while sitting on the bus to work on major roads, or eating banh mi while riding a motorbike on small rural roads... Not stopping there, for Ben Tre people when traveling, due to the tight schedule of a fully booked tour, banh mi is the number one choice. With its wide popularity, banh mi in Ben Tre - a place deeply marked by Nguyen Dinh Chieu, can become a channel to educate the awareness of preserving coconut land culinary culture if it knows how to acculturate, convey traditional cultural values in the context of integration and creativity. The story of banh mi in the coconut land of Ben Tre is therefore not only interesting but also enriches and deepens the unique cultural features of coconut land cuisine from banh mi, thereby contributing to promoting the value of banh mi in the process of promoting tourism development and safe cuisine around the world..